Why a Custom-Built Website is Worth the Investment: A Look at the Benefits and ROI
Build value through your web presence. As a small business, you only own your website.
As a business owner, you know that first impressions are everything. And when it comes to your online presence, your website is often the first point of contact between your company and potential customers. Like that first handshake or open house, you want to start on the right foot. And that's where a custom-built website comes in.
With a custom-built website, you get a unique design that aligns with your brand and provides an optimal user experience. The design should be visually appealing and easy to navigate. This is important because, according to a study by the Nielsen Norman Group, "users often leave web pages in 10-20 seconds, with many leaving in as little as 3 seconds." Suppose a potential customer can't find what they're looking for within a few seconds. In that case, they will likely leave and look for a different website.
But it's not just about looks; a custom-built website can also help drive leads, sales, and engagement. By tailoring your website to your specific business needs, you can ensure that it's optimized for conversions. According to a study by MarketingSherpa, "a well-designed website can increase conversions by up to 200%." If you're currently converting 10 leads per month, a well-designed website could increase that number to 30 leads per month.
Let's look at a hypothetical example: Your business sells handmade soap, and you currently have a website that needs to be more visually appealing. As a result, you're only converting 5 leads per month. With a custom-built website, you can improve the user experience and optimize the design for conversions, which could increase your leads to 15 per month. This means you're potentially tripling your revenue from the website.
Of course, the ultimate goal of any investment is to see a return. When it comes to a custom-built website, the ROI can be substantial. The same study by MarketingSherpa found that "a well-designed website can pay for itself within 2-3 months."
To track the ROI of your website, it's important to set measurable goals and track key metrics such as website traffic, bounce rate, conversion rate, and revenue. By monitoring these metrics, you can see how well your website performs and make any necessary adjustments to improve its effectiveness. This way, you can see the direct impact of your investment and make data-driven decisions about your website's design and functionality.
In conclusion, investing in a custom-built website is an investment in your business' growth and success. It provides a professional, visually appealing, and user-friendly point of contact that can drive leads, sales, and engagement. Additionally, the ROI can be substantial, with a well-designed website paying for itself within 2-3 months. With a custom-built website, you can start on the right foot with potential customers, increase conversions and ultimately drive revenue. Don't let a lackluster website hold you back; invest in a custom-built website today and watch your business grow.